The Brief: To provide Brand Ambassadors to distribute samples of the Australian breakfast drink “Up and Go” at the Boardmasters festival in Newquay.
The Execution: We provided brand ambassador staff and their role was to interact with the surf loving public and recommend the new fantastic breakfast drink called “Up and Go”. The festival was spread over 5 days. We delivered beautiful looking, athletic and confident girls that embodied the values and identity of the brand, they did this with tangible results – see feedback.
The Feedback: “Boardmasters was such a massive event for us. We’re so new to the market that 99% of people haven’t heard of us. The sampling and conversations over the 5 days means that is starting to change. We’ve had great emails, Facebook messages and tweets from people who tried Up&Go at Boardmasters and now love it! Thank you for your energy, passion and stamina at the event.” CEO, Up&Go.