The Brief: To deliver teams of Brand Ambassadors to assist in promoting Domino’s at university Freshers Weeks across the UK.
The Execution: We provided 120 staff shifts at locations across the UK during Freshers weeks during September and October. Our teams encouraged in some cases over a thousand students a day to sign up for Dominos promotions, a free pizza sample and the chance to win an ipad on the day.
The Feedback: Dominos were delighted with the success of their campaign and the convenience of outsourcing their promotional staffing requirements rather than their previous approach of reallocating other staff and ad-hoc temporary hiring. Zest were rebooked on several occasions for additional locations.